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Who We Are

Who We Are

Primerica is a Main Street company for Main Street North America. Our mission is to help families become properly protected, debt free and financially independent. Primerica has emerged as one of the most dynamic companies in business today. We are now the largest financial services marketing firm in North America.


  • Teaches people about How Money Works™ concepts, so they can make informed decisions about how to take control of their finances.
  • Provides a Financial Needs Analysis (FNA) to give clients a snapshot of their financial situation.
  • Offers a variety of products and services designed to help people get properly protected, debt free and financially independent.

Primerica is the largest independent financial services marketing organization in North America:

  • In business since 1977, we have a 40+ year proven track record.
  • Listed on the New York Stock Exchange (PRI)
  • Over 5.7 million lives are insured through our life insurance companies.
  • Approximately 2.8 million client investment accounts
  • $917 billion of term life insurance in force
  • An average of $5.3 million in benefit claims paid every day
  • Investment clients have more than $84 billion in asset values in their Primerica investment accounts.
  • Recognized as #1 Most Trusted Life Insurance Company and #3 Most Trusted Financial Company by Investor's Business Daily*